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To launch Angry Orchard Blood Orange, we didn’t make another Halloween ad. We brought Jason Voorhees back.
Sweet Revenge was a 15-minute horror film created with Jason Universe—the first official Friday the 13th film in years. Jason took over the can, returned to the screen, and even killed two real Angry Orchard superfans along the way.
A cider launch disguised as the horror comeback fans had been waiting for.
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