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The Pull-Ups brand's most iconic asset has always been it's "I'm a Big Kid Now" jingle.
Since the very beginning it has been a core part of our commercials, communications, and brand. But we wanted to update it for our modern consumer, creating something both millennial parents and their kids will enjoy. Through a partnership with Nylon Studios, Logan, and directors Mark Kudsi and Grady Hall, we reached into our brand's past and transformed our classic tune from a jingle into an anthem.