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Eggs are the most popular breakfast food in America. In fact, it’s estimated that every person eats 279 eggs per year. As America’s favorite sausage brand, we simply can’t sit back and watch this happen any longer. That’s why we turned any egg into a free roll of our sausage to remind everyone that eggs are better with Jimmy Dean. Using our exclusive, first-of-its-kind Snapchat lens you can use your phone to simply scan an egg and redeem your free sausage. It’s that easy.
We partnered with The Mill to develop the bespoke technology. By using Machine Learning and a data set of over 10,000 individual eggs, we were able to train your Snapchat camera to detect any egg.
• D&AD SHORTLIST - USE OF TECHNOLOGY
• ONE SHOW SHORTLIST - CREATIVE EFFECTIVENESS
• ONE SHOW SHORTLIST - INTERACTIVE AND MOBILE CRAFT
• EFFIES SILVER
• CLIOS SHORTLIST
• (x2) ADWEEK MEDIA PLAN OF THE YEAR - BEST USE OF MOBILE/BEST USE OF AI/VR/MACHINE LEARNING
• COMMUNICATION ARTS - ADVERTISING BEST IN SHOW (FOOD AND DRINK)